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‘Amazon One’ contactless payment Palm reader debuts on Santana Row in San Jose – CBS San Francisco

By on September 22, 2021 0


SAN JOSE (KPIX) – Online shopping giant Amazon is stepping up the rollout of its contactless payment dubbed “Amazon One,” announcing that more than 60 locations from New York to California will be equipped with contactless devices.

The first such system debuted in the Bay Area at the San Jose Amazon store on Santana Row on Tuesday morning.

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At checkout, customers were asked “Will you pay with your palm today” and then asked to register at checkout. Customers insert a credit card and should hold their right hand over the sensor three inches above the dark lens. Purple colored LEDs flash, capturing images of the client’s lines, contours and vein network. The customer has the option to scan their left hand, and after entering a cell phone number, the connection process is usually completed within a minute.

Amazon “uses custom algorithms and hardware to create a person’s unique palm signature.” According to a statement from the company, the designers chose the palm because it would be considered “more private than some biometric alternatives,” such as fingerprints or face scans.

After a slow year-long rollout, the devices can now be found in Amazon’s various physical locations, including Whole Foods. The company has also installed the palm reader at the Red Rocks Amphitheater in Denver, where spectators can scan their palms instead of using a paper or mobile ticket booth.

Tommy Alas signed up on the Santana Row site, making him the first to do so in Northern California.

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“I think it’s a very cool and very convenient form of payment. Simply quick and easy, ”said Alas.

Liz Gonzalez, from Denver, was the second person to register and praised the convenience of the system.

“People like me, I am very forgetful, I always forget my credit card or my watch. So now I don’t have to think about bringing my palm anymore! Gonzalez said.

Ian Sherr, editor-in-chief of CNet, said early indications are that the system is safe and reliable. Amazon’s challenge now is to increase adoption of new technology and overcome long-standing habits of using debit or credit cards.

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“The reality is that much of the introduction of new technologies convinces people to use them. How much easier to use than withdrawing my credit card and paying that way? Sherr said. “But we Americans are very hesitant to jump on this stuff. And so, I’m curious to see whether or not it’s really going somewhere with us, or whether we’re going to wait for some other technology to come along. “