December 8, 2022
  • December 8, 2022

How International Technology Reviewers Shape Our Expectations

By on January 15, 2022 0






When we think of tech reviews, which are almost entirely based on YouTube, some very common names come up such as Marques Brownlee, Linus Tech Tips, Unbox Therapy, Mrwhosetheboss, Dave Lee, Hardware Unboxed, Hardware Canucks, etc.

Most of the popular Tech YouTubers are based in North America and some of them come from UK, Australia and Europe.

But there is one thing they usually share is that they are rich. And this has a profound impact on their subscribers and sometimes on mass Internet users.

The Riddle of Expectations:

One of the main goals of technology reviewers is to review the latest and greatest products coming to market, and because the technology industry is innovative and fast-paced, these constant innovations and the production of new products keep reviewers busy all the time. year round. .

This, in hindsight, creates a problem of high expectations. Because regular use of the best products the market has to offer understandably makes those reviewers very tired of the limitations of everyday cheap tech products. This behavior is evident in many of their videos.

Cheap and Indefinite Value:

Let’s take an example from the video titled “Intel Core i7-12700 vs. AMD Ryzen 7 5800X, best value for money? from popular tech channel Hardware Unboxed.

The main problem with this video is evident in the title itself, calling processors with 8-12 threads that cost well over $350 “budget” products, when the main concept behind “budget” products is that they offer the best performance in the cheapest products. the price.

In his review of the “iPhone SE,” Marques Brownlee calls a $400 phone with a 60Hz 720p panel and poor battery life “so cheap” and “budget” (the brand’s bias is evident in this video).

Dave Lee suggests people buy a used 3-year-old Surface laptop with 128GB of storage that costs over $900, creating huge confusion about what a budget or cheap device looks like.

“Critics can be wrong”

Because these reviewers deal with super expensive high-tech products all the time, their idea of ​​cheap or value products can sometimes be drastically different from the perception of the mass people.

They are so influential with their subscribers that these remarks about budget devices can profoundly shape their viewers’ expectations of what a budget device might look like.

People, in general, don’t use the newest and most expensive products on the market and most people have a budget and a schedule regarding how much they would like to spend on technology products and for how long they would like to use them.

So, it is common for a person to use their phone for 3 years or to use a laptop for 4-5 years.

Old products can be used

As mentioned, the world of technology is constantly changing, so naturally a 3 year old product would start to show signs of aging and that’s okay.

Older products don’t necessarily translate to a bad product and many people use 3-4 year old products that allow them to perform their daily tasks well.

But this is the area where tech critics have most influenced people’s mindsets. For a person, seeing their favorite tech YouTuber unboxing and regularly evaluating the performance of new products usually makes them unhappy with the product they are currently using.

And there is another fact about market differences, for example, Pixel 5A which costs $449 in US market is considered as one of the best value for money devices. One can get a “Oneplus 9” in India or Bangladesh for the same price, the latter being equipped with the latest processor and features that a phone can offer.

It is therefore important for a layman to rethink value or cheapness when hearing these words from popular tech reviews online.

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