May 13, 2022
  • May 13, 2022

Lost your Intel Inside sticker? Get a new one for free

By on April 3, 2022 0

Message of public interest : Intel is running a program to send Intel Inside stickers to anyone without an Intel processor. So if you have a spare spot on your case or laptop for a little shiny holographic sticker and want one, why not ask?

Intel has long run this program as part of the Intel Inside program, but it is now at the forefront of the Intel fandom after a Redditor sought to test it. His processor didn’t come with a sticker because it was used, but luckily Intel just sent him one.

According to the Intel CPU Label Replacement Request Form – yes, there is a dedicated form and landing page – you only need an invoice or receipt as proof of purchase. Failing that, a screenshot of the CPU ID in the Intel System Support Utility will also suffice.

Intel will send you the appropriate sticker, be it Core i7, Pentium, Xeon or whatever else, within days, according to Redditors. If you live outside the United States, there may be an import tariff of approximately one dollar.

Most chipmakers have stickers of one sort or another, but the Intel Inside program is the original. It was launched in 1991 and was one of the first attempts by a hardware manufacturer to gain mainstream exposure. At the time, analysts believed that people didn’t care what was inside their computers.

But Intel executives loved it and gave the program a $250 million budget to split between Intel’s own advertising and deals with OEMs to add the Intel Inside brand to their marketing. By 1992, more than 500 OEMs had joined the program.

And the rest is history. Intel has reportedly cut the program over the past five years – though not publicly, so it’s hard to gauge by how much – but you can still find their stickers on all sorts of things.